Pure NZ – Up Against the Wall
Acknowledging the sad passing of Sam Neill, July 2026.
With deepest sympathy for his family and all who knew him.
Thank you Sam. R.I.P.
VIDEO Introduction talk – “Technology, History and Scale”
This campaign was Inspired by former pop star Alannah Currie (MAdGE) and featured 85 New Zealanders, including many celebrities posing in T-shirts by Marilyn Sainty.
They spoke up to protect GE-free food and to protest against the Royal Commission on Genetic Modification report.
The celebrities who took part in the movement in 2001 are economic heroes.
The global market for GE-Free products is growing +13% a year and projected to reach US $2624 billion by 2034.
New Zealand exports have thrived as consumers around the world seek out safe, natural food. Thanks to all these great New Zealanders for standing up.
